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Google Local Services Ads alternatives in 2026: 11 platforms compared on cost
11 alternatives to Google Local Services Ads for the same firms in the UK and the US: pay per lead (Angi, Bark, HomeAdvisor, MyBuilder, Rated People, Thumbtack, Worklanded); membership, subscription or package (Checkatrade, Houzz Pro, TrustATrader, Yell). Google Local Services Ads itself: Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80.
| Platform | Reported cost | How it charges |
|---|---|---|
| Pay per lead | ||
| Angi | Publishes no price list; commonly reported at $15 to $85 a lead plus about $300 a year in membership, with ads from $300 a month. housecallpro.com, October 2026 | A fee for each matched lead, plus a recurring account fee; advertising is extra. |
| Bark | Credits about £1.80 each, so a typical lead costs £9 to £36 or more. Credits now expire after 3 months. localadder.co.uk, September 2026 | Credit packs; you spend credits each time you choose to contact a lead. |
| HomeAdvisor | Publishes no price list; Housecall Pro (August 2026) reports an annual subscription of about $300 plus $15 to $85 a lead. housecallpro.com, November 2026 | An annual membership plus a fee for each lead; the lead price varies by trade, location and type of work. |
| MyBuilder | Lead fees from £7, typically £5 to £35 per shortlist, and more on large jobs. support.mybuilder.com, September 2026 | A shortlist fee when a homeowner shortlists you for a job you expressed interest in. |
| Rated People | Publishes no prices; reported at £30 to £60 a month plus £15 to £40 per lead. localadder.co.uk, September 2026 | A subscription plus a fee for each lead you buy. |
| Thumbtack | Publishes no price list; pros report $10 to over $100 a lead depending on trade, job size and market. housecallpro.com, October 2026 | A fee for each lead you receive or pursue; the price is set by trade, job size and market. |
| Worklanded | £5 to £113 a lead, one published price per trade; no membership price index | Pay per lead only, in your own currency, and every category's price is published up front. |
| Membership, subscription or package | ||
| Checkatrade | Membership from £30 a month + VAT; lead-generating plans from £59 a month on 12-month contracts. Members report bills of £80 to £500 a month. localadder.co.uk, September 2026 | A membership subscription for your listing; enquiries come through your profile. |
| Houzz Pro | Pro plan £139 a month after a 30-day free trial; advertising package from £119 a month (US: Pro $199 a month, advertising from $499 a month). houzz.co.uk, November 2026 | A monthly software subscription, with an optional advertising package for directory placement and targeted ads; no fee per lead. |
| TrustATrader | Publishes no prices; reported at £240 to £750 a year, billed annually in advance. localadder.co.uk, September 2026 | A membership fee for your directory listing and profile. |
| Yell | Packages from £299 a month (Amplify) and from £699 a month (Accelerate); local SEO and managed social from £300 a month. business.yell.com, November 2026 | A monthly marketing package (website, listings management, ads and an AI receptionist), not a fee per lead. |
Grouped by how each platform charges and listed alphabetically within a group; not ranked. Costs as reported by the linked pages in the month shown. Check each platform for current rates.
What are the alternatives to Google Local Services Ads?
11 alternatives to Google Local Services Ads for the same firms in the UK and the US: pay per lead (Angi, Bark, HomeAdvisor, MyBuilder, Rated People, Thumbtack, Worklanded); membership, subscription or package (Checkatrade, Houzz Pro, TrustATrader, Yell). Google Local Services Ads itself: Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80.
What is the cheapest alternative to Google Local Services Ads?
It depends how you want to pay. Pay-per-lead sites cost nothing until you take a lead; memberships cost a fixed amount whether or not work comes. Compare the reported costs above against what one job is worth to you.
One firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Pay only for the leads you open.
One published price per trade. No contract, no subscription.
Get startedMore: Worklanded vs Google Local Services Ads · Google Local Services Ads alternatives · Is Google Local Services Ads worth it? · Angi vs Google Local Services Ads · Bark vs Google Local Services Ads · Checkatrade vs Google Local Services Ads · Google Local Services Ads vs HomeAdvisor · Google Local Services Ads vs Houzz Pro · Google Local Services Ads vs MyBuilder · Google Local Services Ads vs Rated People · Google Local Services Ads vs Thumbtack · lead price index