Worklanded / Compare / Google Local Services Ads vs Rated People
Google Local Services Ads vs Rated People in 2026: cost, model and commitment
Google Local Services Ads: Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. Rated People: Publishes no prices; reported at £30 to £60 a month plus £15 to £40 per lead. The difference is in how each charges: Google Local Services Ads is pay per lead through ads, Rated People is pay per lead.
| Google Local Services Ads | Rated People | Worklanded | |
|---|---|---|---|
| What it costs | Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. thevalleymarketinggroup.com, November 2026 | Publishes no prices; reported at £30 to £60 a month plus £15 to £40 per lead. localadder.co.uk, September 2026 | $7 to $150 a lead, one published price per trade (every price) |
| How you pay | A fee for each valid lead (a call, message or booking) from your ad; the price is set by bids from similar local businesses. | A subscription plus a fee for each lead you buy. | Pay per lead only, in your own currency, and every category's price is published up front. |
| Who else gets the enquiry | Google does not say a lead is exclusive; several businesses' ads appear together for the same search. | Leads can be bought by a limited number of trades. | Each lead is offered to one firm at a time; it only moves on if you pass or let it wait. |
| Commitment | No fixed fee; you set a weekly budget, and Google recommends one large enough for 10 leads a week. | Ongoing subscription alongside lead fees. | No contract, no subscription, no membership. Credits never expire. |
| What you see before paying | None before the charge; invalid or low-quality leads are not charged and a charged lead can be reported for a credit (not in EMEA). | The job summary before you buy the lead. | The job, the area and the exact price before you pay; unlocking reveals full contact details. |
Model summaries reflect each platform's own public description of how it charges; costs as reported by the linked pages in the month shown. Prices change: check each platform.
Google Local Services Ads or Rated People: which costs less?
Google Local Services Ads: Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. Rated People: Publishes no prices; reported at £30 to £60 a month plus £15 to £40 per lead. The difference is in how each charges: Google Local Services Ads is pay per lead through ads, Rated People is pay per lead.
Can I use Google Local Services Ads and Rated People together?
Yes. Many firms run more than one channel and keep the ones that pay. Track what each costs per job won.
One firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Pay only for the leads you open.
One published price per trade. No contract, no subscription.
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