Worklanded / Compare / Google Local Services Ads vs Thumbtack

Google Local Services Ads vs Thumbtack in 2026: cost, model and commitment

Google Local Services Ads: Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. Thumbtack: Publishes no price list; pros report $10 to over $100 a lead depending on trade, job size and market. The difference is in how each charges: Google Local Services Ads is pay per lead through ads, Thumbtack is pay per lead.

	Google Local Services Ads	Thumbtack	Worklanded
What it costs	Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. thevalleymarketinggroup.com, November 2026	Publishes no price list; pros report $10 to over $100 a lead depending on trade, job size and market. housecallpro.com, October 2026	£5 to £113 a lead, one published price per trade (every price)
How you pay	A fee for each valid lead (a call, message or booking) from your ad; the price is set by bids from similar local businesses.	A fee for each lead you receive or pursue; the price is set by trade, job size and market.	Pay per lead only, in your own currency, and every category's price is published up front.
Who else gets the enquiry	Google does not say a lead is exclusive; several businesses' ads appear together for the same search.	Customers often contact several pros at once for the same job.	Each lead is offered to one firm at a time; it only moves on if you pass or let it wait.
Commitment	No fixed fee; you set a weekly budget, and Google recommends one large enough for 10 leads a week.	No monthly or annual fee for pros.	No contract, no subscription, no membership. Credits never expire.
What you see before paying	None before the charge; invalid or low-quality leads are not charged and a charged lead can be reported for a credit (not in EMEA).	The job details before you pay for the lead.	The job, the area and the exact price before you pay; unlocking reveals full contact details.

Model summaries reflect each platform's own public description of how it charges; costs as reported by the linked pages in the month shown. Prices change: check each platform.

Questions

Google Local Services Ads or Thumbtack: which costs less?

Can I use Google Local Services Ads and Thumbtack together?

Yes. Many firms run more than one channel and keep the ones that pay. Track what each costs per job won.

Coming next: exclusive leads

One firm per lead, and your money back if the customer doesn't respond.

Firms who join now are first in line when exclusive leads open in their area.

One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
Money back if no responseIf the customer doesn't respond, you'll get your money back.
Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
Fair allocationLeads offered by fair share and distance, never by who pays most.

Join and be first in lineUntil then, leads work as they do today: you see the job first and only pay for the ones you open.

Pay only for the leads you open.

One published price per trade. No contract, no subscription.

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