Worklanded vs Google Local Services Ads: what Google Local Services Ads costs, and a pay-per-lead alternative

Looking at Google Local Services Ads or looking for a Google Local Services Ads alternative? Here is what it costs and how the two models compare, stated plainly so you can pick what fits your firm.

	Worklanded	Google Local Services Ads
How you pay	Pay per lead only, in your own currency, and every category's price is published up front.	A fee for each valid lead (a call, message or booking) from your ad; the price is set by bids from similar local businesses.
What it costs	£5 to £113 a lead, one published price per trade (see every price)	Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. Reported by thevalleymarketinggroup.com.
Who else gets the lead	Each lead is offered to one firm at a time; it only moves on if you pass or let it wait. Coming next: exclusive leads, one firm per lead (what's coming).	Google does not say a lead is exclusive; several businesses' ads appear together for the same search.
Refunds	Wrong numbers and enquiries that weren't real are refunded (how). Coming next: money back if the customer doesn't respond, with exclusive leads (what's coming).	Not read yet: check Google Local Services Ads's own terms.
Commitment	No contract, no subscription, no membership. Credits never expire.	No fixed fee; you set a weekly budget, and Google recommends one large enough for 10 leads a week.
What you see before paying	The job, the area and the exact price before you pay; unlocking reveals full contact details.	None before the charge; invalid or low-quality leads are not charged and a charged lead can be reported for a credit (not in EMEA).

Model summaries reflect each platform's own public description of how it charges. Costs are as reported in November 2026; prices change, so check Google Local Services Ads for current rates.

What Worklanded is

A lead marketplace for service businesses. Pick your trades and your patch; matching enquiries land in your account and your inbox with the job and location shown. Unlock the ones you want with credits to get the buyer's name, phone and email. Prices per category are on the lead categories page, you only pay for the leads you open, and auto top-up (with your own amount) is optional so you never miss a lead while away.

Questions

How much does Google Local Services Ads cost?

Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. (as reported by thevalleymarketinggroup.com in November 2026; check Google Local Services Ads for current rates). Worklanded costs £5 to £113 a lead, one published price per trade, with no membership.

Is Worklanded a good alternative to Google Local Services Ads?

It depends what you want from a platform. Worklanded is pay per lead only: every category's price is published, you see the job and area before you pay, each lead is offered to one firm at a time, and there is no subscription. If you prefer a membership listing or a different lead model, Google Local Services Ads may suit you; many firms run more than one channel.

How is Worklanded's pricing different?

1 credit = £1 and every category's per-lead price is published on our prices page before you sign up. There is no membership fee and no contract: trying Worklanded costs exactly one lead.

Can I use Worklanded alongside Google Local Services Ads?

Yes. There is no exclusivity and no minimum spend, so firms commonly run several lead channels and keep whichever earns its keep.

Coming next: exclusive leads

One firm per lead, and your money back if the customer doesn't respond.

Firms who join now are first in line when exclusive leads open in their area.

One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
Money back if no responseIf the customer doesn't respond, you'll get your money back.
Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
Fair allocationLeads offered by fair share and distance, never by who pays most.

Join and be first in lineUntil then, leads work as they do today: you see the job first and only pay for the ones you open.

Try it for the price of one lead.

Pay only for the leads you open. No contract, no subscription.

Get started

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