Worklanded / Compare / Google Local Services Ads / Is it worth it?
Is Google Local Services Ads worth it in 2026? The cost and the arithmetic
Google Local Services Ads costs: Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. (as reported by thevalleymarketinggroup.com, November 2026). Whether it is worth it depends on what one job leaves you after costs and how many leads it takes to win one.
The arithmetic- At the lowest reported price of $53 a lead, a job that leaves $250 after costs pays for 4 leads; a job that leaves $1,000 after costs pays for 18 leads; a job that leaves $5,000 after costs pays for 94 leads. If you win one job in fewer leads than that, the leads pay for themselves.
- How Google Local Services Ads charges: A fee for each valid lead (a call, message or booking) from your ad; the price is set by bids from similar local businesses. No fixed fee; you set a weekly budget, and Google recommends one large enough for 10 leads a week.
- Who else gets the enquiry: Google does not say a lead is exclusive; several businesses' ads appear together for the same search.
Cost as reported by thevalleymarketinggroup.com, November 2026. We publish no verdict on Google Local Services Ads's lead quality: no public figure measures it.
The Worklanded figure, on the same termsWorklanded: £5 to £113 a lead, one published price per trade, no membership; every trade's price is on the lead price index. Worklanded vs Google Local Services Ads.
Is Google Local Services Ads worth it?
Google Local Services Ads costs: Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. (as reported by thevalleymarketinggroup.com, November 2026). Whether it is worth it depends on what one job leaves you after costs and how many leads it takes to win one. At the lowest reported price of $53 a lead, a job that leaves $250 after costs pays for 4 leads; a job that leaves $1,000 after costs pays for 18 leads; a job that leaves $5,000 after costs pays for 94 leads. If you win one job in fewer leads than that, the leads pay for themselves.
How much does Google Local Services Ads cost?
Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. Check Google Local Services Ads for current rates.
What should I track before deciding?
Every lead or enquiry you pay for, whether you reached the person, whether you quoted, and whether you won. Divide what you spent by the jobs won: that is your cost per job, the number to compare with any other channel.
One firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Pay only for the leads you open.
One published price per trade. No contract, no subscription.
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