Worklanded / Compare / Checkatrade vs Google Local Services Ads
Checkatrade vs Google Local Services Ads in 2026: cost, model and commitment
Checkatrade: Membership from £30 a month + VAT; lead-generating plans from £59 a month on 12-month contracts. Members report bills of £80 to £500 a month. Google Local Services Ads: Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. The difference is in how each charges: Checkatrade is membership, subscription or package, Google Local Services Ads is pay per lead through ads.
| Checkatrade | Google Local Services Ads | Worklanded | |
|---|---|---|---|
| What it costs | Membership from £30 a month + VAT; lead-generating plans from £59 a month on 12-month contracts. Members report bills of £80 to £500 a month. localadder.co.uk, September 2026 | Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. thevalleymarketinggroup.com, November 2026 | £5 to £113 a lead, one published price per trade (every price) |
| How you pay | A membership subscription for your listing; enquiries come through your profile. | A fee for each valid lead (a call, message or booking) from your ad; the price is set by bids from similar local businesses. | Pay per lead only, in your own currency, and every category's price is published up front. |
| Who else gets the enquiry | Homeowners browse and contact the trades they choose. | Google does not say a lead is exclusive; several businesses' ads appear together for the same search. | Each lead is offered to one firm at a time; it only moves on if you pass or let it wait. |
| Commitment | Ongoing membership. | No fixed fee; you set a weekly budget, and Google recommends one large enough for 10 leads a week. | No contract, no subscription, no membership. Credits never expire. |
| What you see before paying | You receive enquiries rather than buying individual leads. | None before the charge; invalid or low-quality leads are not charged and a charged lead can be reported for a credit (not in EMEA). | The job, the area and the exact price before you pay; unlocking reveals full contact details. |
Model summaries reflect each platform's own public description of how it charges; costs as reported by the linked pages in the month shown. Prices change: check each platform.
Checkatrade or Google Local Services Ads: which costs less?
Checkatrade: Membership from £30 a month + VAT; lead-generating plans from £59 a month on 12-month contracts. Members report bills of £80 to £500 a month. Google Local Services Ads: Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. The difference is in how each charges: Checkatrade is membership, subscription or package, Google Local Services Ads is pay per lead through ads.
Can I use Checkatrade and Google Local Services Ads together?
Yes. Many firms run more than one channel and keep the ones that pay. Track what each costs per job won.
One firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Pay only for the leads you open.
One published price per trade. No contract, no subscription.
Get startedMore: Worklanded vs Checkatrade · Checkatrade alternatives · Is Checkatrade worth it? · Bark vs Checkatrade · Checkatrade vs Google Local Services Ads · Checkatrade vs Houzz Pro · Checkatrade vs MyBuilder · Checkatrade vs Rated People · Checkatrade vs TrustATrader · Checkatrade vs Yell · lead price index