Worklanded / Compare / Google Local Services Ads vs TrustATrader
Google Local Services Ads vs TrustATrader in 2026: cost, model and commitment
Google Local Services Ads: Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. TrustATrader: Publishes no prices; reported at £240 to £750 a year, billed annually in advance. The difference is in how each charges: Google Local Services Ads is pay per lead through ads, TrustATrader is membership, subscription or package.
| Google Local Services Ads | TrustATrader | Worklanded | |
|---|---|---|---|
| What it costs | Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. thevalleymarketinggroup.com, November 2026 | Publishes no prices; reported at £240 to £750 a year, billed annually in advance. localadder.co.uk, September 2026 | £5 to £113 a lead, one published price per trade (every price) |
| How you pay | A fee for each valid lead (a call, message or booking) from your ad; the price is set by bids from similar local businesses. | A membership fee for your directory listing and profile. | Pay per lead only, in your own currency, and every category's price is published up front. |
| Who else gets the enquiry | Google does not say a lead is exclusive; several businesses' ads appear together for the same search. | Customers browse the directory and contact you directly. | Each lead is offered to one firm at a time; it only moves on if you pass or let it wait. |
| Commitment | No fixed fee; you set a weekly budget, and Google recommends one large enough for 10 leads a week. | Ongoing membership. | No contract, no subscription, no membership. Credits never expire. |
| What you see before paying | None before the charge; invalid or low-quality leads are not charged and a charged lead can be reported for a credit (not in EMEA). | You receive direct enquiries rather than buying leads. | The job, the area and the exact price before you pay; unlocking reveals full contact details. |
Model summaries reflect each platform's own public description of how it charges; costs as reported by the linked pages in the month shown. Prices change: check each platform.
Google Local Services Ads or TrustATrader: which costs less?
Google Local Services Ads: Publishes no price list; a February 2026 Searchlight Digital analysis of 888 US home service contractors put the average at $53 a lead, with most trades between $30 and $80. TrustATrader: Publishes no prices; reported at £240 to £750 a year, billed annually in advance. The difference is in how each charges: Google Local Services Ads is pay per lead through ads, TrustATrader is membership, subscription or package.
Can I use Google Local Services Ads and TrustATrader together?
Yes. Many firms run more than one channel and keep the ones that pay. Track what each costs per job won.
One firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Pay only for the leads you open.
One published price per trade. No contract, no subscription.
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