Worklanded / Compare / HomeAdvisor vs Thumbtack
HomeAdvisor vs Thumbtack in 2026: cost, model and commitment
HomeAdvisor: Publishes no price list; Housecall Pro (August 2026) reports an annual subscription of about $300 plus $15 to $85 a lead. Thumbtack: Publishes no price list; pros report $10 to over $100 a lead depending on trade, job size and market. The difference is in how each charges: HomeAdvisor is pay per lead, Thumbtack is pay per lead.
| HomeAdvisor | Thumbtack | Worklanded | |
|---|---|---|---|
| What it costs | Publishes no price list; Housecall Pro (August 2026) reports an annual subscription of about $300 plus $15 to $85 a lead. housecallpro.com, November 2026 | Publishes no price list; pros report $10 to over $100 a lead depending on trade, job size and market. housecallpro.com, October 2026 | £5 to £113 a lead, one published price per trade (every price) |
| How you pay | An annual membership plus a fee for each lead; the lead price varies by trade, location and type of work. | A fee for each lead you receive or pursue; the price is set by trade, job size and market. | Pay per lead only, in your own currency, and every category's price is published up front. |
| Who else gets the enquiry | Leads are not always exclusive; a shared lead often goes to three to eight contractors at once. | Customers often contact several pros at once for the same job. | Each lead is offered to one firm at a time; it only moves on if you pass or let it wait. |
| Commitment | An annual subscription of about $300. | No monthly or annual fee for pros. | No contract, no subscription, no membership. Credits never expire. |
| What you see before paying | Leads are matched to the services, area and budget you set; HomeAdvisor publishes nothing more on this. | The job details before you pay for the lead. | The job, the area and the exact price before you pay; unlocking reveals full contact details. |
Model summaries reflect each platform's own public description of how it charges; costs as reported by the linked pages in the month shown. Prices change: check each platform.
HomeAdvisor or Thumbtack: which costs less?
HomeAdvisor: Publishes no price list; Housecall Pro (August 2026) reports an annual subscription of about $300 plus $15 to $85 a lead. Thumbtack: Publishes no price list; pros report $10 to over $100 a lead depending on trade, job size and market. The difference is in how each charges: HomeAdvisor is pay per lead, Thumbtack is pay per lead.
Can I use HomeAdvisor and Thumbtack together?
Yes. Many firms run more than one channel and keep the ones that pay. Track what each costs per job won.
One firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Pay only for the leads you open.
One published price per trade. No contract, no subscription.
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