Worklanded / Compare / HomeAdvisor / Is it worth it?
Is HomeAdvisor worth it in 2026? The cost and the arithmetic
HomeAdvisor costs: Publishes no price list; Housecall Pro (August 2026) reports an annual subscription of about $300 plus $15 to $85 a lead. (as reported by housecallpro.com, November 2026). Whether it is worth it depends on what one job leaves you after costs and how many leads it takes to win one.
The arithmetic- At the lowest reported price of $15 a lead, a job that leaves $250 after costs pays for 16 leads; a job that leaves $1,000 after costs pays for 66 leads; a job that leaves $5,000 after costs pays for 333 leads. If you win one job in fewer leads than that, the leads pay for themselves.
- How HomeAdvisor charges: An annual membership plus a fee for each lead; the lead price varies by trade, location and type of work. An annual subscription of about $300.
- Who else gets the enquiry: Leads are not always exclusive; a shared lead often goes to three to eight contractors at once.
Cost as reported by housecallpro.com, November 2026. We publish no verdict on HomeAdvisor's lead quality: no public figure measures it.
The Worklanded figure, on the same termsWorklanded: £5 to £113 a lead, one published price per trade, no membership; every trade's price is on the lead price index. Worklanded vs HomeAdvisor.
Is HomeAdvisor worth it?
HomeAdvisor costs: Publishes no price list; Housecall Pro (August 2026) reports an annual subscription of about $300 plus $15 to $85 a lead. (as reported by housecallpro.com, November 2026). Whether it is worth it depends on what one job leaves you after costs and how many leads it takes to win one. At the lowest reported price of $15 a lead, a job that leaves $250 after costs pays for 16 leads; a job that leaves $1,000 after costs pays for 66 leads; a job that leaves $5,000 after costs pays for 333 leads. If you win one job in fewer leads than that, the leads pay for themselves.
How much does HomeAdvisor cost?
Publishes no price list; Housecall Pro (August 2026) reports an annual subscription of about $300 plus $15 to $85 a lead. Check HomeAdvisor for current rates.
What should I track before deciding?
Every lead or enquiry you pay for, whether you reached the person, whether you quoted, and whether you won. Divide what you spent by the jobs won: that is your cost per job, the number to compare with any other channel.
One firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Pay only for the leads you open.
One published price per trade. No contract, no subscription.
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