Worklanded / Renters & home insurance leads / Getting clients
How to get renters & home insurance clients in 2026: what each channel costs
Renters & home insurance firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A renters & home insurance job is typically worth $30 to $900 agent commission per home or renters policy; a lead costs $30 on Worklanded and $45 per exclusive web home lead on InsureLeads.
1. Referrals and reviewsFree, and usually the best-converting source of work for any service firm: ask every finished client for a review and a referral, and make the review easy (one link, sent the day the work ends).
2. Your own website and Google Business ProfileFree to run beyond your time. Show your prices or price ranges, your area, your qualifications and recent work, and answer the questions buyers ask before they call. Buyers compare: a renters & home insurance job typically worth $30 to $900 agent commission per home or renters policy (Sonant insurance agent commission guide) is a considered purchase.
3. Pay-per-lead sites| Site | Price | How it charges |
|---|---|---|
| Worklanded | $30 per lead | Per lead, offered to one firm at a time, no contract |
| InsureLeads | $45 per exclusive web home lead getinsureleads.com | Exclusive |
| EverQuote/QuoteWizard | $7.50-30 per home lead maverickmarketingllc.com | Shared |
| EverQuote/QuoteWizard | $25-50 per home lead (exclusive tier) maverickmarketingllc.com | Exclusive |
Other sites' prices as reported by the linked pages, read in September 2026. Ranked by cost per lead.
How do renters & home insurance firms get new clients?
Renters & home insurance firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A renters & home insurance job is typically worth $30 to $900 agent commission per home or renters policy; a lead costs $30 on Worklanded and $45 per exclusive web home lead on InsureLeads.
What does it cost to get a renters & home insurance client?
On a pay-per-lead site, about the lead price divided by the share that turn into work: at $30 a lead and about 15% of exclusive enquiries won, about $200 a client, against work worth $30 to $900 agent commission per home or renters policy. Shared leads win less often, so cost more per client.
Should a renters & home insurance firm buy leads?
If one job won pays for the leads it took to win it. Track every lead you pay for and what it became; keep the channels that pay and drop the ones that do not. There is no contract on Worklanded, so trying it costs one lead.
Exclusive renters & home insurance leads: one firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Renters & home insurance leads at one published price.
See the job and the area before you pay. No contract, no subscription.
Get startedMore: Buy renters & home insurance leads · What a renters & home insurance lead costs · Lead sites for renters & home insurance, ranked · Lead price index · How leads are made