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Worklanded / Renters & home insurance leads / Cost

How much does a renters & home insurance lead cost in 2026?

A renters & home insurance lead costs $30 on Worklanded (£23 in the UK), a fixed price you see before you pay. InsureLeads is reported at $45 per exclusive web home lead. The work itself is typically worth $30 to $900 agent commission per home or renters policy.

What one renters & home insurance lead costs, by site
SitePrice per leadHow it charges
Worklanded$30 price indexPer lead, offered to one firm at a time
InsureLeads$45 per exclusive web home lead getinsureleads.comExclusive
EverQuote/QuoteWizard$7.50-30 per home lead maverickmarketingllc.comShared
EverQuote/QuoteWizard$25-50 per home lead (exclusive tier) maverickmarketingllc.comExclusive

Other sites' prices as reported by the linked pages, read in September 2026. Prices change: check each site for its current rate.

Is it worth it?
  • Renters & home insurance work is typically worth $30 to $900 agent commission per home or renters policy, from published prices such as Sonant insurance agent commission guide.
  • If a firm spends about 60% of a job's value winning it, that is $18 on the smallest typical job: 0 Worklanded leads at $30. One job won in 0 leads pays for them.
  • By our estimate one exclusive lead is worth about $34 to a typical firm (about 15% of exclusive enquiries turn into work). Method.
Questions

How much does a renters & home insurance lead cost?

A renters & home insurance lead costs $30 on Worklanded (£23 in the UK), a fixed price you see before you pay. InsureLeads is reported at $45 per exclusive web home lead. The work itself is typically worth $30 to $900 agent commission per home or renters policy.

What is a renters & home insurance lead worth?

About $34 to a typical firm, by our estimate: a job worth $30 to $900 agent commission per home or renters policy, about 15% of exclusive enquiries turning into work, and about 60% of a job's value spent winning it.

Are renters & home insurance leads shared?

On Worklanded each lead is offered to one firm at a time and only moves on if that firm passes. Other sites differ: the table above says, per site, how each charges and who else gets the lead.

Coming next: exclusive leads

Exclusive renters & home insurance leads: one firm per lead, and your money back if the customer doesn't respond.

Firms who join now are first in line when exclusive leads open in their area.

  • One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
  • Money back if no responseIf the customer doesn't respond, you'll get your money back.
  • Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
  • Fair allocationLeads offered by fair share and distance, never by who pays most.
Join and be first in lineUntil then, leads work as they do today: you see the job first and only pay for the ones you open.

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More: Buy renters & home insurance leads · Lead sites for renters & home insurance, ranked · How to get renters & home insurance clients · Lead price index · How leads are made