Worklanded / Domestic heat pump installation leads / Getting clients
How to get domestic heat pump installation clients in 2026: what each channel costs
Domestic heat pump installation firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A domestic heat pump installation job is typically worth £7,000 to £13,500 domestic air source heat pump supplied and installed, before the Boiler Upgrade Scheme grant (GBP 7,500 air-to-water or ground source in England and Wales; GBP 9,000 off-gas uplift 21 July 2026 to 31 March 2027; Home Energy Scotland grant up to GBP 7,500 in Scotland). Ground source jobs run higher.; a lead costs £30 on Worklanded and from £15 per lead on Lead Pronto.
1. Referrals and reviewsFree, and usually the best-converting source of work for any service firm: ask every finished client for a review and a referral, and make the review easy (one link, sent the day the work ends).
2. Your own website and Google Business ProfileFree to run beyond your time. Show your prices or price ranges, your area, your qualifications and recent work, and answer the questions buyers ask before they call. Buyers compare: a domestic heat pump installation job typically worth £7,000 to £13,500 domestic air source heat pump supplied and installed, before the Boiler Upgrade Scheme grant (GBP 7,500 air-to-water or ground source in England and Wales; GBP 9,000 off-gas uplift 21 July 2026 to 31 March 2027; Home Energy Scotland grant up to GBP 7,500 in Scotland). Ground source jobs run higher. (Energy Saving Trust, air source heat pumps) is a considered purchase.
3. Pay-per-lead sites| Site | Price | How it charges |
|---|---|---|
| Worklanded | £30 per lead | Per lead, offered to one firm at a time, no contract |
| Lead Pronto | from £15 per lead leadpronto.co.uk | Exclusive |
| PoweredLeads | from £45 per accepted lead poweredleads.co.uk | Per lead |
Other sites' prices as reported by the linked pages, read in November 2026. Ranked by cost per lead.
How do domestic heat pump installation firms get new clients?
Domestic heat pump installation firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A domestic heat pump installation job is typically worth £7,000 to £13,500 domestic air source heat pump supplied and installed, before the Boiler Upgrade Scheme grant (GBP 7,500 air-to-water or ground source in England and Wales; GBP 9,000 off-gas uplift 21 July 2026 to 31 March 2027; Home Energy Scotland grant up to GBP 7,500 in Scotland). Ground source jobs run higher.; a lead costs £30 on Worklanded and from £15 per lead on Lead Pronto.
What does it cost to get a domestic heat pump installation client?
On a pay-per-lead site, about the lead price divided by the share that turn into work: at £30 a lead and about 18% of exclusive enquiries won, about £167 a client, against work worth £7,000 to £13,500 domestic air source heat pump supplied and installed, before the Boiler Upgrade Scheme grant (GBP 7,500 air-to-water or ground source in England and Wales; GBP 9,000 off-gas uplift 21 July 2026 to 31 March 2027; Home Energy Scotland grant up to GBP 7,500 in Scotland). Ground source jobs run higher.. Shared leads win less often, so cost more per client.
Should a domestic heat pump installation firm buy leads?
If one job won pays for the leads it took to win it. Track every lead you pay for and what it became; keep the channels that pay and drop the ones that do not. There is no contract on Worklanded, so trying it costs one lead.
Exclusive domestic heat pump installation leads: one firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Domestic heat pump installation leads at one published price.
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Get startedMore: Buy domestic heat pump installation leads · What a domestic heat pump installation lead costs · Lead sites for domestic heat pump installation, ranked · Lead price index · How leads are made