Domestic heat pump installation leads

• Typical work: £7,000 to £13,500 domestic air source heat pump supplied and installed, before the Boiler Upgrade Scheme grant (GBP 7,500 air-to-water or ground source in England and Wales; GBP 9,000 off-gas uplift 21 July 2026 to 31 March 2027; Home Energy Scotland grant up to GBP 7,500 in Scotland). Ground source jobs run higher., our estimate from published prices such as Energy Saving Trust, air source heat pumps.
• We assume about 18% of exclusive enquiries turn into work, and that a firm spends about 5% of a job's value winning it.
• That puts one lead's value to a typical firm at about £108, against a price of £30.
• On Google Ads, clicks on searches for this work cost about £4.69, which is roughly £79 per enquiry at a 6% enquiry rate.

How we price every trade: lead prices and method.

Wherever you buy domestic heat pump installation leads, three things decide whether the channel pays for itself: whether you see the job before you pay, whether the price is fixed and published, and how many other firms are handed the same enquiry. On Worklanded all three are answered up front: every lead shows its job and area first, the price is £30 flat, and each lead is offered to one firm at a time; it only moves on if you pass.

Comparing providers? See how we stack up against Bark, Checkatrade, MyBuilder, Rated People and TrustATrader, or browse all comparisons.