Worklanded / Annuities & retirement income leads / Getting clients
How to get annuities & retirement income clients in 2026: what each channel costs
Annuities & retirement income firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. An annuities & retirement income job is typically worth £300 to £5,000 broker commission per annuity sale; a lead costs £34 on Worklanded and from £30 per lead (£30-60) on Lurvo.
1. Referrals and reviewsFree, and usually the best-converting source of work for any service firm: ask every finished client for a review and a referral, and make the review easy (one link, sent the day the work ends).
2. Your own website and Google Business ProfileFree to run beyond your time. Show your prices or price ranges, your area, your qualifications and recent work, and answer the questions buyers ask before they call. Buyers compare: an annuities & retirement income job typically worth £300 to £5,000 broker commission per annuity sale (Reinsurance News, ABI annuity figures) is a considered purchase.
3. Pay-per-lead sites| Site | Price | How it charges |
|---|---|---|
| Worklanded | £34 per lead | Per lead, offered to one firm at a time, no contract |
| Lurvo | from £30 per lead (£30-60) lurvodigital.com | Exclusive |
| VouchedFor | £71-319 per financial-advice enquiry, by wealth band whito.co.uk | Per lead |
| Unbiased | from £30 + VAT per financial-advice enquiry whito.co.uk | Per lead |
Other sites' prices as reported by the linked pages, read in September 2026. Ranked by cost per lead.
How do annuities & retirement income firms get new clients?
Annuities & retirement income firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. An annuities & retirement income job is typically worth £300 to £5,000 broker commission per annuity sale; a lead costs £34 on Worklanded and from £30 per lead (£30-60) on Lurvo.
What does it cost to get an annuities & retirement income client?
On a pay-per-lead site, about the lead price divided by the share that turn into work: at £34 a lead and about 15% of exclusive enquiries won, about £227 a client, against work worth £300 to £5,000 broker commission per annuity sale. Shared leads win less often, so cost more per client.
Should an annuities & retirement income firm buy leads?
If one job won pays for the leads it took to win it. Track every lead you pay for and what it became; keep the channels that pay and drop the ones that do not. There is no contract on Worklanded, so trying it costs one lead.
Exclusive annuities & retirement income leads: one firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Annuities & retirement income leads at one published price.
See the job and the area before you pay. No contract, no subscription.
Get startedMore: Buy annuities & retirement income leads · What an annuities & retirement income lead costs · Lead sites for annuities & retirement income, ranked · Lead price index · How leads are made