Worklanded / Annuities & retirement income leads / Cost
How much does an annuities & retirement income lead cost in 2026?
An annuities & retirement income lead costs £34 on Worklanded ($45 in the US), a fixed price you see before you pay. Lurvo is reported at from £30 per lead (£30-60). The work itself is typically worth £300 to £5,000 broker commission per annuity sale.
| Site | Price per lead | How it charges |
|---|---|---|
| Worklanded | £34 price index | Per lead, offered to one firm at a time |
| Lurvo | from £30 per lead (£30-60) lurvodigital.com | Exclusive |
| VouchedFor | £71-319 per financial-advice enquiry, by wealth band whito.co.uk | Per lead |
| Unbiased | from £30 + VAT per financial-advice enquiry whito.co.uk | Per lead |
Other sites' prices as reported by the linked pages, read in September 2026. Prices change: check each site for its current rate.
- Annuities & retirement income work is typically worth £300 to £5,000 broker commission per annuity sale, from published prices such as Reinsurance News, ABI annuity figures.
- If a firm spends about 20% of a job's value winning it, that is £60 on the smallest typical job: 1 Worklanded leads at £34. One job won in 1 leads pays for them.
- By our estimate one exclusive lead is worth about £38 to a typical firm (about 15% of exclusive enquiries turn into work). Method.
How much does an annuities & retirement income lead cost?
An annuities & retirement income lead costs £34 on Worklanded ($45 in the US), a fixed price you see before you pay. Lurvo is reported at from £30 per lead (£30-60). The work itself is typically worth £300 to £5,000 broker commission per annuity sale.
What is an annuities & retirement income lead worth?
About £38 to a typical firm, by our estimate: a job worth £300 to £5,000 broker commission per annuity sale, about 15% of exclusive enquiries turning into work, and about 20% of a job's value spent winning it.
Are annuities & retirement income leads shared?
On Worklanded each lead is offered to one firm at a time and only moves on if that firm passes. Other sites differ: the table above says, per site, how each charges and who else gets the lead.
Exclusive annuities & retirement income leads: one firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Annuities & retirement income leads at one published price.
See the job and the area before you pay. No contract, no subscription.
Get startedMore: Buy annuities & retirement income leads · Lead sites for annuities & retirement income, ranked · How to get annuities & retirement income clients · Lead price index · How leads are made