Worklanded / Compare / Unbiased / Is it worth it?
Is Unbiased worth it in 2026? The cost and the arithmetic
Unbiased costs: Per enquiry, excluding VAT: financial advice £27 (client wealth up to £50,000) to £857 (over £2,000,001); mortgage £10 to £121; personal accountancy £41.50. Marketplace enquiries cost less. (as reported by knowledge.unbiased.co.uk, November 2026). Whether it is worth it depends on what one job leaves you after costs and how many leads it takes to win one.
The arithmetic- At the lowest reported price of £41.50 a lead, a job that leaves £250 after costs pays for 6 leads; a job that leaves £1,000 after costs pays for 24 leads; a job that leaves £5,000 after costs pays for 120 leads. If you win one job in fewer leads than that, the leads pay for themselves.
- How Unbiased charges: A subscription plus a price for each enquiry you accept; the enquiry price rises with the client's stated wealth. Subscription priced on request; extra locations are £71 + VAT for financial advisers, £61 + VAT for mortgage advisers and £65 + VAT for accountants.
- Who else gets the enquiry: Exclusive to you once accepted; Unbiased says it never sells the same enquiry to another adviser.
Cost as reported by knowledge.unbiased.co.uk, November 2026. We publish no verdict on Unbiased's lead quality: no public figure measures it.
The Worklanded figure, on the same termsWorklanded: $7 to $150 a lead, one published price per trade, no membership; every trade's price is on the lead price index. Worklanded vs Unbiased.
Is Unbiased worth it?
Unbiased costs: Per enquiry, excluding VAT: financial advice £27 (client wealth up to £50,000) to £857 (over £2,000,001); mortgage £10 to £121; personal accountancy £41.50. Marketplace enquiries cost less. (as reported by knowledge.unbiased.co.uk, November 2026). Whether it is worth it depends on what one job leaves you after costs and how many leads it takes to win one. At the lowest reported price of £41.50 a lead, a job that leaves £250 after costs pays for 6 leads; a job that leaves £1,000 after costs pays for 24 leads; a job that leaves £5,000 after costs pays for 120 leads. If you win one job in fewer leads than that, the leads pay for themselves.
How much does Unbiased cost?
Per enquiry, excluding VAT: financial advice £27 (client wealth up to £50,000) to £857 (over £2,000,001); mortgage £10 to £121; personal accountancy £41.50. Marketplace enquiries cost less. Check Unbiased for current rates.
What should I track before deciding?
Every lead or enquiry you pay for, whether you reached the person, whether you quoted, and whether you won. Divide what you spent by the jobs won: that is your cost per job, the number to compare with any other channel.
One firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Pay only for the leads you open.
One published price per trade. No contract, no subscription.
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