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Worklanded / UX research & design leads / Getting clients

How to get UX research & design clients in 2026: what each channel costs

UX research & design firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. An UX research & design job is typically worth £5,000 to £9,990 per ux audit or usability testing project; a lead costs £30 on Worklanded and Current credit price: £1.80 per credit; the credits a lead costs depend on service type and the size and scope of the job, shown on each lead before responding on Bark.

1. Referrals and reviews

Free, and usually the best-converting source of work for any service firm: ask every finished client for a review and a referral, and make the review easy (one link, sent the day the work ends).

2. Your own website and Google Business Profile

Free to run beyond your time. Show your prices or price ranges, your area, your qualifications and recent work, and answer the questions buyers ask before they call. Buyers compare: an UX research & design job typically worth £5,000 to £9,990 per ux audit or usability testing project (Clearleft, Rapid usability testing) is a considered purchase.

3. Pay-per-lead sites
SitePriceHow it charges
Worklanded£30 per leadPer lead, offered to one firm at a time, no contract
BarkCurrent credit price: £1.80 per credit; the credits a lead costs depend on service type and the size and scope of the job, shown on each lead before responding help.bark.comShared, shared with a list of professionals per request (number not stated on the pages read)
4. Directory memberships
SitePriceHow it charges
SortlistSortlist+ £129/month (Pay Monthly); Opportunity Module 'Pay as you go: starting at 20 credits/opportunity' (the price of a credit is not published on the page) sortlist.co.ukMembership listing, shared with not stated; agencies apply to an opportunity

Other sites' prices as reported by the linked pages, read in November 2026. Ranked by cost per lead.

Questions

How do UX research & design firms get new clients?

UX research & design firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. An UX research & design job is typically worth £5,000 to £9,990 per ux audit or usability testing project; a lead costs £30 on Worklanded and Current credit price: £1.80 per credit; the credits a lead costs depend on service type and the size and scope of the job, shown on each lead before responding on Bark.

What does it cost to get an UX research & design client?

On a pay-per-lead site, about the lead price divided by the share that turn into work: at £30 a lead and about 20% of exclusive enquiries won, about £150 a client, against work worth £5,000 to £9,990 per ux audit or usability testing project. Shared leads win less often, so cost more per client.

Should an UX research & design firm buy leads?

If one job won pays for the leads it took to win it. Track every lead you pay for and what it became; keep the channels that pay and drop the ones that do not. There is no contract on Worklanded, so trying it costs one lead.

Coming next: exclusive leads

Exclusive ux research & design leads: one firm per lead, and your money back if the customer doesn't respond.

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  • One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
  • Money back if no responseIf the customer doesn't respond, you'll get your money back.
  • Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
  • Fair allocationLeads offered by fair share and distance, never by who pays most.
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More: Buy UX research & design leads · What an UX research & design lead costs · Lead sites for UX research & design, ranked · Lead price index · How leads are made