Worklanded / Solar installation leads / Getting clients
How to get solar installation clients in 2026: what each channel costs
Solar installation firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A solar installation job is typically worth $12,900 to $30,000 per installed home solar system; a lead costs $60 on Worklanded and $20-60 per lead on RGR.
1. Referrals and reviewsFree, and usually the best-converting source of work for any service firm: ask every finished client for a review and a referral, and make the review easy (one link, sent the day the work ends).
2. Your own website and Google Business ProfileFree to run beyond your time. Show your prices or price ranges, your area, your qualifications and recent work, and answer the questions buyers ask before they call. Buyers compare: a solar installation job typically worth $12,900 to $30,000 per installed home solar system (Leadgen Economy solar lead cost report) is a considered purchase.
3. Pay-per-lead sites| Site | Price | How it charges |
|---|---|---|
| Worklanded | $60 per lead | Per lead, offered to one firm at a time, no contract |
| RGR | $20-60 per lead elevarus.com | Shared |
| Real-time solar lead sellers | $40-120 per lead leadgen-economy.com | Exclusive |
| Solar inbound call sellers | $100-300 per inbound call leadgen-economy.com | Per call |
Other sites' prices as reported by the linked pages, read in September 2026. Ranked by cost per lead.
How do solar installation firms get new clients?
Solar installation firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A solar installation job is typically worth $12,900 to $30,000 per installed home solar system; a lead costs $60 on Worklanded and $20-60 per lead on RGR.
What does it cost to get a solar installation client?
On a pay-per-lead site, about the lead price divided by the share that turn into work: at $60 a lead and about 10% of exclusive enquiries won, about $600 a client, against work worth $12,900 to $30,000 per installed home solar system. Shared leads win less often, so cost more per client.
Should a solar installation firm buy leads?
If one job won pays for the leads it took to win it. Track every lead you pay for and what it became; keep the channels that pay and drop the ones that do not. There is no contract on Worklanded, so trying it costs one lead.
Exclusive solar installation leads: one firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Solar installation leads at one published price.
See the job and the area before you pay. No contract, no subscription.
Get startedMore: Buy solar installation leads · What a solar installation lead costs · Lead sites for solar installation, ranked · Lead price index · How leads are made