Worklanded / Bespoke software development leads / Getting clients
How to get bespoke software development clients in 2026: what each channel costs
Bespoke software development firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A bespoke software development job is typically worth £2,500 to £100,000 per bespoke software project; a lead costs £38 on Worklanded and Current credit price: £1.80 per credit; the credits a lead costs depend on service type and the size and scope of the job, shown on each lead before responding on Bark.
1. Referrals and reviewsFree, and usually the best-converting source of work for any service firm: ask every finished client for a review and a referral, and make the review easy (one link, sent the day the work ends).
2. Your own website and Google Business ProfileFree to run beyond your time. Show your prices or price ranges, your area, your qualifications and recent work, and answer the questions buyers ask before they call. Buyers compare: a bespoke software development job typically worth £2,500 to £100,000 per bespoke software project (Bark, General Software Development (customer price guide on the service page)) is a considered purchase.
3. Pay-per-lead sites| Site | Price | How it charges |
|---|---|---|
| Worklanded | £38 per lead | Per lead, offered to one firm at a time, no contract |
| Bark | Current credit price: £1.80 per credit; the credits a lead costs depend on service type and the size and scope of the job, shown on each lead before responding help.bark.com | Shared, shared with a list of professionals per request (number not stated on the pages read) |
| Site | Price | How it charges |
|---|---|---|
| Sortlist | Sortlist+ £129/month (Pay Monthly); Opportunity Module 'Pay as you go: starting at 20 credits/opportunity' (the price of a credit is not published on the page) sortlist.co.uk | Membership listing, shared with not stated; agencies apply to an opportunity |
Other sites' prices as reported by the linked pages, read in November 2026. Ranked by cost per lead.
How do bespoke software development firms get new clients?
Bespoke software development firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A bespoke software development job is typically worth £2,500 to £100,000 per bespoke software project; a lead costs £38 on Worklanded and Current credit price: £1.80 per credit; the credits a lead costs depend on service type and the size and scope of the job, shown on each lead before responding on Bark.
What does it cost to get a bespoke software development client?
On a pay-per-lead site, about the lead price divided by the share that turn into work: at £38 a lead and about 15% of exclusive enquiries won, about £253 a client, against work worth £2,500 to £100,000 per bespoke software project. Shared leads win less often, so cost more per client.
Should a bespoke software development firm buy leads?
If one job won pays for the leads it took to win it. Track every lead you pay for and what it became; keep the channels that pay and drop the ones that do not. There is no contract on Worklanded, so trying it costs one lead.
Exclusive bespoke software development leads: one firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Bespoke software development leads at one published price.
See the job and the area before you pay. No contract, no subscription.
Get startedMore: Buy bespoke software development leads · What a bespoke software development lead costs · Lead sites for bespoke software development, ranked · Lead price index · How leads are made