Worklanded / PR & communications agencies leads / Getting clients
How to get PR & communications agencies clients in 2026: what each channel costs
PR & communications agencies firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A PR & communications agencies job is typically worth £2,000 to £8,000 per month of pr retainer; a lead costs £30 on Worklanded and Current credit price: £1.80 per credit; the credits a lead costs depend on service type and job size and are shown before responding on Bark.
1. Referrals and reviewsFree, and usually the best-converting source of work for any service firm: ask every finished client for a review and a referral, and make the review easy (one link, sent the day the work ends).
2. Your own website and Google Business ProfileFree to run beyond your time. Show your prices or price ranges, your area, your qualifications and recent work, and answer the questions buyers ask before they call. Buyers compare: a PR & communications agencies job typically worth £2,000 to £8,000 per month of pr retainer (Bridgehead Communications, B2B Tech PR Agency Costs in 2026 (17 August 2026)) is a considered purchase.
3. Pay-per-lead sites| Site | Price | How it charges |
|---|---|---|
| Worklanded | £30 per lead | Per lead, offered to one firm at a time, no contract |
| Bark | Current credit price: £1.80 per credit; the credits a lead costs depend on service type and job size and are shown before responding help.bark.com | Shared, shared with a list of PR agencies per request (number not stated on the pages read) |
| Site | Price | How it charges |
|---|---|---|
| Sortlist | Sortlist+ £129/month; Opportunity Module pay as you go: starting at 20 credits/opportunity (credit price not stated on the page) sortlist.co.uk | Subscription, shared with several agencies are introduced per project (not stated as a number on the page) |
Other sites' prices as reported by the linked pages, read in November 2026. Ranked by cost per lead.
How do PR & communications agencies firms get new clients?
PR & communications agencies firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A PR & communications agencies job is typically worth £2,000 to £8,000 per month of pr retainer; a lead costs £30 on Worklanded and Current credit price: £1.80 per credit; the credits a lead costs depend on service type and job size and are shown before responding on Bark.
What does it cost to get a PR & communications agencies client?
On a pay-per-lead site, about the lead price divided by the share that turn into work: at £30 a lead and about 15% of exclusive enquiries won, about £200 a client, against work worth £2,000 to £8,000 per month of pr retainer. Shared leads win less often, so cost more per client.
Should a PR & communications agencies firm buy leads?
If one job won pays for the leads it took to win it. Track every lead you pay for and what it became; keep the channels that pay and drop the ones that do not. There is no contract on Worklanded, so trying it costs one lead.
Exclusive pr & communications agencies leads: one firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
PR & communications agencies leads at one published price.
See the job and the area before you pay. No contract, no subscription.
Get startedMore: Buy PR & communications agencies leads · What a PR & communications agencies lead costs · Lead sites for PR & communications agencies, ranked · Lead price index · How leads are made