Worklanded / Pest control leads / Getting clients
How to get pest control clients in 2026: what each channel costs
Pest control firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A pest control job is typically worth £75 to £500 per pest treatment; a lead costs £8 on Worklanded and about £7-12 + VAT per small-job lead on Bark.
1. Referrals and reviewsFree, and usually the best-converting source of work for any service firm: ask every finished client for a review and a referral, and make the review easy (one link, sent the day the work ends).
2. Your own website and Google Business ProfileFree to run beyond your time. Show your prices or price ranges, your area, your qualifications and recent work, and answer the questions buyers ask before they call. Buyers compare: a pest control job typically worth £75 to £500 per pest treatment (Checkatrade pest control cost guide) is a considered purchase.
3. Pay-per-lead sites| Site | Price | How it charges |
|---|---|---|
| Worklanded | £8 per lead | Per lead, offered to one firm at a time, no contract |
| Bark | about £7-12 + VAT per small-job lead nobleleads.uk | Shared, shared with 3 to 5 pros |
| Rated People | about £5-10 per small-job lead whito.co.uk | Shared |
| Site | Price | How it charges |
|---|---|---|
| Checkatrade | £60-180/month whito.co.uk | Membership listing |
Other sites' prices as reported by the linked pages, read in September 2026. Ranked by cost per lead.
How do pest control firms get new clients?
Pest control firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A pest control job is typically worth £75 to £500 per pest treatment; a lead costs £8 on Worklanded and about £7-12 + VAT per small-job lead on Bark.
What does it cost to get a pest control client?
On a pay-per-lead site, about the lead price divided by the share that turn into work: at £8 a lead and about 40% of exclusive enquiries won, about £20 a client, against work worth £75 to £500 per pest treatment. Shared leads win less often, so cost more per client.
Should a pest control firm buy leads?
If one job won pays for the leads it took to win it. Track every lead you pay for and what it became; keep the channels that pay and drop the ones that do not. There is no contract on Worklanded, so trying it costs one lead.
Exclusive pest control leads: one firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Pest control leads at one published price.
See the job and the area before you pay. No contract, no subscription.
Get startedMore: Buy pest control leads · What a pest control lead costs · Lead sites for pest control, ranked · Lead price index · How leads are made