Worklanded / Mortgage brokers (residential & buy-to-let) leads / Getting clients
How to get mortgage brokers (residential & buy-to-let) clients in 2026: what each channel costs
Mortgage brokers (residential & buy-to-let) firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A mortgage brokers (residential & buy-to-let) job is typically worth £299 to £1,495 per completed residential mortgage (the broker's own advice fee; the lender also pays the broker a procuration fee of about 0.35% to 0.40% of the loan); a lead costs £30 on Worklanded and Mortgage Enquiries, price per enquiry by minimum mortgage level: Any level £49; £50k+ £69; £100k+ £95; £250k+ £119; £500k+ £139 (exclusive of VAT, from 1 October 2026, on the Unlimited plan, in addition to the subscription fee) on VouchedFor.
1. Referrals and reviewsFree, and usually the best-converting source of work for any service firm: ask every finished client for a review and a referral, and make the review easy (one link, sent the day the work ends).
2. Your own website and Google Business ProfileFree to run beyond your time. Show your prices or price ranges, your area, your qualifications and recent work, and answer the questions buyers ask before they call. Buyers compare: a mortgage brokers (residential & buy-to-let) job typically worth £299 to £1,495 per completed residential mortgage (the broker's own advice fee; the lender also pays the broker a procuration fee of about 0.35% to 0.40% of the loan) (Woodhall Mortgages, Halifax (homepage, 2026)) is a considered purchase.
3. Pay-per-lead sites| Site | Price | How it charges |
|---|---|---|
| Worklanded | £30 per lead | Per lead, offered to one firm at a time, no contract |
| VouchedFor | Mortgage Enquiries, price per enquiry by minimum mortgage level: Any level £49; £50k+ £69; £100k+ £95; £250k+ £119; £500k+ £139 (exclusive of VAT, from 1 October 2026, on the Unlimited plan, in addition to the subscription fee) support.vouchedfor.co.uk | Per lead |
| Lurvo Digital | Mortgage Leads: From £10/lead; Remortgage Leads: From £15/lead; 'General mortgage leads are priced between £10 and £45 per lead' lurvodigital.com | Exclusive, shared with sold to one buyer |
| Bark | Current credit price: £1.80 per credit; the credits a lead costs depend on service type and job size help.bark.com | Shared, shared with a list of mortgage advisors per request (number not stated on the pages read) |
Other sites' prices as reported by the linked pages, read in November 2026. Ranked by cost per lead.
How do mortgage brokers (residential & buy-to-let) firms get new clients?
Mortgage brokers (residential & buy-to-let) firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A mortgage brokers (residential & buy-to-let) job is typically worth £299 to £1,495 per completed residential mortgage (the broker's own advice fee; the lender also pays the broker a procuration fee of about 0.35% to 0.40% of the loan); a lead costs £30 on Worklanded and Mortgage Enquiries, price per enquiry by minimum mortgage level: Any level £49; £50k+ £69; £100k+ £95; £250k+ £119; £500k+ £139 (exclusive of VAT, from 1 October 2026, on the Unlimited plan, in addition to the subscription fee) on VouchedFor.
What does it cost to get a mortgage brokers (residential & buy-to-let) client?
On a pay-per-lead site, about the lead price divided by the share that turn into work: at £30 a lead and about 30% of exclusive enquiries won, about £100 a client, against work worth £299 to £1,495 per completed residential mortgage (the broker's own advice fee; the lender also pays the broker a procuration fee of about 0.35% to 0.40% of the loan). Shared leads win less often, so cost more per client.
Should a mortgage brokers (residential & buy-to-let) firm buy leads?
If one job won pays for the leads it took to win it. Track every lead you pay for and what it became; keep the channels that pay and drop the ones that do not. There is no contract on Worklanded, so trying it costs one lead.
Exclusive mortgage brokers (residential & buy-to-let) leads: one firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
Mortgage brokers (residential & buy-to-let) leads at one published price.
See the job and the area before you pay. No contract, no subscription.
Get startedMore: Buy mortgage brokers (residential & buy-to-let) leads · What a mortgage brokers (residential & buy-to-let) lead costs · Lead sites for mortgage brokers (residential & buy-to-let), ranked · Lead price index · How leads are made