Worklanded / M&A advisory leads / Getting clients
How to get M&A advisory clients in 2026: what each channel costs
M&A advisory firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A M&A advisory job is typically worth $15,000 to $1,000,000 retainer plus success fee per mandate; a lead costs $75 on Worklanded and $50 per matched lead on BizBuySell Seller Leads.
1. Referrals and reviewsFree, and usually the best-converting source of work for any service firm: ask every finished client for a review and a referral, and make the review easy (one link, sent the day the work ends).
2. Your own website and Google Business ProfileFree to run beyond your time. Show your prices or price ranges, your area, your qualifications and recent work, and answer the questions buyers ask before they call. Buyers compare: a M&A advisory job typically worth $15,000 to $1,000,000 retainer plus success fee per mandate (Axial M&A fee guide) is a considered purchase.
3. Pay-per-lead sites| Site | Price | How it charges |
|---|---|---|
| Worklanded | $75 per lead | Per lead, offered to one firm at a time, no contract |
| BizBuySell Seller Leads | $50 per matched lead bizbuysell.com | Shared, shared with up to 3 brokers |
| Site | Price | How it charges |
|---|---|---|
| businessbrokersleads.com | $25-100 per warm seller lead by plan businessbrokersleads.com | Subscription |
Other sites' prices as reported by the linked pages, read in September 2026. Ranked by cost per lead.
How do M&A advisory firms get new clients?
M&A advisory firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A M&A advisory job is typically worth $15,000 to $1,000,000 retainer plus success fee per mandate; a lead costs $75 on Worklanded and $50 per matched lead on BizBuySell Seller Leads.
What does it cost to get a M&A advisory client?
On a pay-per-lead site, about the lead price divided by the share that turn into work: at $75 a lead and about 5% of exclusive enquiries won, about $1,500 a client, against work worth $15,000 to $1,000,000 retainer plus success fee per mandate. Shared leads win less often, so cost more per client.
Should a M&A advisory firm buy leads?
If one job won pays for the leads it took to win it. Track every lead you pay for and what it became; keep the channels that pay and drop the ones that do not. There is no contract on Worklanded, so trying it costs one lead.
Exclusive m&a advisory leads: one firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
M&A advisory leads at one published price.
See the job and the area before you pay. No contract, no subscription.
Get startedMore: Buy M&A advisory leads · What a M&A advisory lead costs · Lead sites for M&A advisory, ranked · Lead price index · How leads are made