Worklanded / HVAC replacement leads / Getting clients
How to get HVAC replacement clients in 2026: what each channel costs
HVAC replacement firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A HVAC replacement job is typically worth $5,000 to $12,500 per full system replacement; a lead costs $60 on Worklanded and $100-180 per full-replacement lead on Fixr.
1. Referrals and reviewsFree, and usually the best-converting source of work for any service firm: ask every finished client for a review and a referral, and make the review easy (one link, sent the day the work ends).
2. Your own website and Google Business ProfileFree to run beyond your time. Show your prices or price ranges, your area, your qualifications and recent work, and answer the questions buyers ask before they call. Buyers compare: a HVAC replacement job typically worth $5,000 to $12,500 per full system replacement (Angi heating and cooling system price guide) is a considered purchase.
3. Pay-per-lead sites| Site | Price | How it charges |
|---|---|---|
| Worklanded | $60 per lead | Per lead, offered to one firm at a time, no contract |
| Fixr | $100-180 per full-replacement lead fixr.com | Exclusive |
| Fixr Duo | $150 per lead fixr.com | Shared |
| Angi/HomeAdvisor | $35-90 per HVAC lead thevalleymarketinggroup.com | Shared, shared with 3 to 8 pros |
| PeakIntent | $80-200 per lead peakintent.com | Exclusive |
Other sites' prices as reported by the linked pages, read in September 2026. Ranked by cost per lead.
How do HVAC replacement firms get new clients?
HVAC replacement firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A HVAC replacement job is typically worth $5,000 to $12,500 per full system replacement; a lead costs $60 on Worklanded and $100-180 per full-replacement lead on Fixr.
What does it cost to get a HVAC replacement client?
On a pay-per-lead site, about the lead price divided by the share that turn into work: at $60 a lead and about 25% of exclusive enquiries won, about $240 a client, against work worth $5,000 to $12,500 per full system replacement. Shared leads win less often, so cost more per client.
Should a HVAC replacement firm buy leads?
If one job won pays for the leads it took to win it. Track every lead you pay for and what it became; keep the channels that pay and drop the ones that do not. There is no contract on Worklanded, so trying it costs one lead.
Exclusive hvac replacement leads: one firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.
HVAC replacement leads at one published price.
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Get startedMore: Buy HVAC replacement leads · What a HVAC replacement lead costs · Lead sites for HVAC replacement, ranked · Lead price index · How leads are made