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Worklanded / Equity release advisers (lifetime mortgages) leads / Cost

How much does an equity release advisers (lifetime mortgages) lead cost in 2026?

An equity release advisers (lifetime mortgages) lead costs £38 on Worklanded ($50 in the US), a fixed price you see before you pay. Money Helpdesk (LeadCrowd) is reported at PPC leads: 'the average daily advertising cost per lead generated is £80* and we charge £30 for every genuine enquiry generated (lead cost)'; 'SEO leads start at £110'. The work itself is typically worth £795 to £1,795 per equity release case advised and completed (the adviser's fee).

What one equity release advisers (lifetime mortgages) lead costs, by site
SitePrice per leadHow it charges
Worklanded£38 price indexPer lead, offered to one firm at a time
Money Helpdesk (LeadCrowd)PPC leads: 'the average daily advertising cost per lead generated is £80* and we charge £30 for every genuine enquiry generated (lead cost)'; 'SEO leads start at £110' moneyhelpdesk.comPer lead

Other sites' prices as reported by the linked pages, read in November 2026. Prices change: check each site for its current rate.

Is it worth it?
  • Equity release advisers (lifetime mortgages) work is typically worth £795 to £1,795 per equity release case advised and completed (the adviser's fee), from published prices such as Equity Release Midlands (The Later Life Lending Network Ltd), home page.
  • If a firm spends about 20% of a job's value winning it, that is £159 on the smallest typical job: 4 Worklanded leads at £38. One job won in 4 leads pays for them.
  • By our estimate one exclusive lead is worth about £52 to a typical firm (about 20% of exclusive enquiries turn into work). Method.
Questions

How much does an equity release advisers (lifetime mortgages) lead cost?

An equity release advisers (lifetime mortgages) lead costs £38 on Worklanded ($50 in the US), a fixed price you see before you pay. Money Helpdesk (LeadCrowd) is reported at PPC leads: 'the average daily advertising cost per lead generated is £80* and we charge £30 for every genuine enquiry generated (lead cost)'; 'SEO leads start at £110'. The work itself is typically worth £795 to £1,795 per equity release case advised and completed (the adviser's fee).

What is an equity release advisers (lifetime mortgages) lead worth?

About £52 to a typical firm, by our estimate: a job worth £795 to £1,795 per equity release case advised and completed (the adviser's fee), about 20% of exclusive enquiries turning into work, and about 20% of a job's value spent winning it.

Are equity release advisers (lifetime mortgages) leads shared?

On Worklanded each lead is offered to one firm at a time and only moves on if that firm passes. Other sites differ: the table above says, per site, how each charges and who else gets the lead.

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  • Money back if no responseIf the customer doesn't respond, you'll get your money back.
  • Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
  • Fair allocationLeads offered by fair share and distance, never by who pays most.
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