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Worklanded / Business valuation & exit leads / Getting clients

How to get business valuation & exit clients in 2026: what each channel costs

Business valuation & exit firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A business valuation & exit job is typically worth $335 to $30,000 valuation and exit adviser fees; a lead costs $60 on Worklanded and $50 per matched lead on BizBuySell Seller Leads.

1. Referrals and reviews

Free, and usually the best-converting source of work for any service firm: ask every finished client for a review and a referral, and make the review easy (one link, sent the day the work ends).

2. Your own website and Google Business Profile

Free to run beyond your time. Show your prices or price ranges, your area, your qualifications and recent work, and answer the questions buyers ask before they call. Buyers compare: a business valuation & exit job typically worth $335 to $30,000 valuation and exit adviser fees (Eton Venture Services valuation cost guide) is a considered purchase.

3. Pay-per-lead sites
SitePriceHow it charges
Worklanded$60 per leadPer lead, offered to one firm at a time, no contract
BizBuySell Seller Leads$50 per matched lead bizbuysell.comShared, shared with up to 3 brokers
Bark (UK)£7-40 per lead nobleleads.ukShared, shared with up to 5 pros
4. Directory memberships
SitePriceHow it charges
businessbrokersleads.com$25-100 per warm lead by plan ($100 pay as you go, $50 on 6 months, $25 annual) businessbrokersleads.comSubscription

Other sites' prices as reported by the linked pages, read in September 2026. Ranked by cost per lead.

Questions

How do business valuation & exit firms get new clients?

Business valuation & exit firms win clients through referrals and reviews, their own website and Google Business Profile, and paid lead sites. A business valuation & exit job is typically worth $335 to $30,000 valuation and exit adviser fees; a lead costs $60 on Worklanded and $50 per matched lead on BizBuySell Seller Leads.

What does it cost to get a business valuation & exit client?

On a pay-per-lead site, about the lead price divided by the share that turn into work: at $60 a lead and about 20% of exclusive enquiries won, about $300 a client, against work worth $335 to $30,000 valuation and exit adviser fees. Shared leads win less often, so cost more per client.

Should a business valuation & exit firm buy leads?

If one job won pays for the leads it took to win it. Track every lead you pay for and what it became; keep the channels that pay and drop the ones that do not. There is no contract on Worklanded, so trying it costs one lead.

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More: Buy business valuation & exit leads · What a business valuation & exit lead costs · Lead sites for business valuation & exit, ranked · Lead price index · How leads are made